BUILT TOUGH FOR HIGH TRAFFIC: the Gorilla Grip Traffic Guard doormat is ultra strong and built tough to withstand high foot traffic; constructed with a high quality textured rubber backing and raised fabric topside to help scrape off dirt and debris; thick and plush topside is gentle on bare feet, but durable for boots WATERPROOF RIBBED TOPSIDE: ultra absorbent and 100% waterproof, the mat's surface helps to capture excess water and moisture; plus, premium fabric dries quickly and resists stain