Importados sobre Consumismo

49 registros

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Practical Ethnography: A Guide to Doing Ethnography in the Private Sector

Practical Ethnography: A Guide to Doing Ethnography in the Private Sector

Assemblage: The Art and Science of Brand Transformation

Contagious: Why Things Catch on

Contagious: Why Things Catch on

You'Re About to Make a Terrible Mistake!: How Biases Distort Decision-Making and What You Can Do to

You'Re About to Make a Terrible Mistake!: How Biases Distort Decision-Making and What You Can Do to

When Coffee and Kale Compete: Become great at making products people will buy

When Coffee and Kale Compete: Become great at making products people will buy

Buyology: Truth and Lies about Why We Buy

Buyology: Truth and Lies about Why We Buy

Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strateg

Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strateg

Marketing for Growth: The Role of Marketers in Driving Revenues and Profits

Marketing for Growth: The Role of Marketers in Driving Revenues and Profits

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--And How We M

The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--And How We M

Laddering: Unlocking the Potential of Consumer Behavior

Laddering: Unlocking the Potential of Consumer Behavior

How Brands Grow: What Marketers Don't Know

How Brands Grow: What Marketers Don't Know

Techniques of Social Influence: The psychology of gaining compliance

Techniques of Social Influence: The psychology of gaining compliance

Nudge: The Gentle Way to Improve Decisions

Nudge: The Gentle Way to Improve Decisions

Nudge: Improving Decisions about Health, Wealth, and Happiness

Nudge: Improving Decisions about Health, Wealth, and Happiness

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Priceless: The Hidden Psychology of Value

Priceless: The Hidden Psychology of Value

Consumer Psychology and Consumer Behavior: Behavioral Economics and Cognitive Biases simplified - Im

Consumer Psychology and Consumer Behavior: Behavioral Economics and Cognitive Biases simplified - Im

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