Importados sobre Consumismo

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When Coffee and Kale Compete: Become great at making products people will buy

When Coffee and Kale Compete: Become great at making products people will buy

Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strateg

Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strateg

Buyology: Truth and Lies about Why We Buy

Buyology: Truth and Lies about Why We Buy

Exactly What to Say: For Real Estate Agents

Exactly What to Say: For Real Estate Agents

Marketing for Growth: The Role of Marketers in Driving Revenues and Profits

Marketing for Growth: The Role of Marketers in Driving Revenues and Profits

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees Into Lifelong Fans

From Impressed to Obsessed: 12 Principles for Turning Customers and Employees Into Lifelong Fans

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers

Scientific Advertising

Scientific Advertising

Winning Digital Customers: The Antidote to Irrelevance

Winning Digital Customers: The Antidote to Irrelevance

Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research That Deli

Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research That Deli

Society and Economy: Framework and Principles

Society and Economy: Framework and Principles

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Huma

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Huma

Emotional Branding: The New Paradigm for Connecting Brands to People

Emotional Branding: The New Paradigm for Connecting Brands to People

The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--And How We M

The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--And How We M

Redefining Retail: 10 Guiding Principles for a Post-Digital World

Redefining Retail: 10 Guiding Principles for a Post-Digital World

The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems

The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems

Future Human Behavior: Understanding What People Are Going to Do Next

Future Human Behavior: Understanding What People Are Going to Do Next

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